META TAG TITLE DESCRIPTION OPTIMIZATION
SEARCH ENGINE META TAGS, KEYWORDS AND ALT TAGS HELP
Search Engine Optimization using title, description, keyword
and alt tags has been made out by many search engine optimization services
as brain surgery when it is not. We have been one step ahead of the
meta tag optimization game and we are truly here to help you better
understand these foreign tags better. We are going to help you understand
these four very important tags by taking a very common sense approach
to them. First we will help you better understand title tags then we
will cover the rest of the tags in order.
TITLE META TAGS
Title Meta Tags are not meta tags at all though they are
called this by most optimization specialists. The title tag is located
in what is called the reverse bar in your browser or in plain English
the very top of the page in front of you. Look at the top of this page
and you will see the following:
Meta Tag Title Description Optimization, Search Engine Meta Tag,
Keyword, Alt Tags, Help
Your title meta tag is extremely important for your positioning
optimization of your web site on the major search engines. The title
tag is many times the main factor in the major search engines determining
where to list you under certain search engine phrases that surfers will
type in. For this reason, you need to know before you create this tag,
what search engine keywords do you want people to type in to find your
site. Once you know this you can create your title tag. There is always
a question on how long the title tag should be. Many search engine optimization
specialists say about 75 characters long is good but we say 110 is about
maximum. If you notice all of ours are long and we do fine. We don't
get penalized for it by the search engines. The only argument that some
optimization specialists make that makes any sense to us is that the
more keywords you use in your title meta tag the more you water down
the individual keywords in the tag. Basically we mean that the relevancy
of each of the keywords in your tag loses some value. We buy this to
a small extent. Our argument is that we use more words to have a greater
reach which will produce more top positions on the search engines. For
over 10 years it has worked just fine for us and for some of the optimization
specialists that used to say our tags were too long are out of business.
DESCRIPTION META TAGS
Description Meta Tag Optimization Help
The description meta tag is used by some crawler search engines as
the visible text on the results of a search when your site title tag
and description tag are shown. These crawler search engines give a good
deal of weight to your title and description meta tags in computing
your sites relevancy for a particular search that someone types in.
Some search engines do not use this tag, skipping over them and going
right on to your page text to see how relevant your web site is to the
searched for keyword phrase. This description tag should describe exactly
what your business does. It is not to be used as a keyword stuffer but
needs to be very relevant. We probably stuff more keywords into the
tag than you will but we have had much success over our 10 years in
the business so we are not changing any time soon. We feel you can get
away with 250 characters in your description tag. We wouldn't go much
over that. Remember on some engines this will be the visible text when
people search for a product or service so you want it to describe what
you do and have your relevant keywords in it. You don't need phone numbers,
stay away from !!!! marks or ? marks which may cause problems. Keep
it simple.
KEYWORD META TAGS
Keyword Meta Tag Optimization Help
Keyword Tag Optimization is a much misunderstood meta
tag. Many webmasters don't even use it anymore. We find that ridiculous
and believe that those meta tag optimization specialists are doing a
disservice to their clients by not using the keyword tag. This tag is
not visible to the naked eye and does not have a great deal of relevancy
but it is a tag that needs to be utilized for your targeted keywords,
some obscure keywords, misspellings, mistypings, and for keywords that
are spelled differently in different countries. For example: In the
U.S. we spell Optimization with a Z while in England they spell Optimisation
with an S. The obvious difference here being the z and s. Even if the
words are not listed anywhere on your title tags, description meta tags
or on your page text your site will still become relevant for these
keywords because they are listed in your keyword tag. Don't get us wrong,
the title and description tags are much more important than the keyword
tag will ever be so don't go crazy over optimizing it. Please remember
though, if you don't optimize the keyword tag your competitors will
and you will wonder why you're not in the top 5 on the major search
engines when your competitors are.
ALT META TAGS
ALT Meta Tag Optimization Help
ALT Tags are images descriptions. What we mean by this
is search engines don't index images and any text that is included in
the image so we have ALT Tags to get around this problem. ALT Tags use
text to describe the images on your web page. For every ALT Tag you
have on your web page you should have a corresponding text description
of the image. Whether it is your company logo or just some nice image
that relates to your business name like a cup of coffee you need to
have a text description utilizing the main keywords that you want people
to search for to find your company on the search engines. Don't spam
the ALT Tags. Don't just come up with a list of keywords and make them
your tag. Create a write up similar to a description tag describing
exactly what your company does. ALT Tags are very important and most
webmasters don't even know what they are. Now you do.
As you can see meta tags are a great deal of work to optimize.
They need to be left up to the pros that follow them daily. I am sure
you have some questions regarding them and we are more than happy to
provide all the time you need on the phone with you. Just give us a
call at 610-259-8355 and we will help you in any way we can.
