PPC CAMPAIGN MANAGEMENT

Java (PPC) Pay Per Click Bid Management Campaign Consultant

Pay Per click bid campaign management allows you to kick-start your search engine traffic while you are waiting to achieve your natural top 5 search engine placements on the major engines. PPC Bid Management can be quite profitable for your company if you stick to utilizing the major players such as Google Adwords and Overture. The other players in the Pay Per Click search engine industry just do not offer enough search engine traffic to be worth your time and your hard earned money.

Pay Per Click Bid Management With Tight 24/7 Control On Costs

A good PPC Bid Consultant such as Java is going to approach the Pay Per Click Campaign with bid management as the number one priority. Yes, we choose the keywords from our research in your industry first and create your advertising write-up second but the most important aspect of PPC is keeping bids under control. If we don't keep your costs low, you will be running out of money quickly. We identify which keyword or keyword phrases are most searched for on the major engines and then we see how competitive the bidding is for these particular keywords. The goal here is not to choose the keywords with the most traffic but to choose the keywords with optimum conversion rates for the lowest cost to you. There has to be 24/7 control on costs or the bid campaign will become too expensive and you will have a low ROI or Return On Investment. The bids change constantly and you need someone to be on top of this. Do you have the time to do it yourself? It is not brain surgery but bid management is a royal pain in the ass. Look at this example:

8:00AM you bid .80 cents for the keyword "shoes" on Google Adwords. You bid this amount because you want to own the #1 position and your top two competitors in bidding have bid .79 cents and .15 cents. What happens during the day is this: if the guy who is bidding .79 cents is happy with being in the second position for the word "shoes" he will drop his bid to .16 cents which still will keep him in the second position. Now instead of you bidding .01 cent above the 2nd guy you are now bidding .64 cents above the second bidder. Basically you are now wasting .64 cents every time someone clicks on your ad. If 1,000 people click on your paid ad you have now wasted $640.00, when all you had to do was pay attention to bid management and realize that you should have lowered your bid to .17 cents and all you would have spent for the same 1,000 hits is $10.00. Java would have just saved you $630.00. Not a bad commencement to the bid campaign.

Pay Per Click Consultant (PPC) Affordable Bid Management Campaign

For only $350.00 start up cost and then only $50.00 per month, Java will perform the following for you: